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CREATIVE2VALUE enjoy working with…

CHALLENGE

Reach a deep understanding of home cleaning habits at Spanish homes

Focus Group

with Interactive MR Research, IT

;

Approach

  • Shopping at retail channels

  • In-home uses scenarios

  • Focus groups

Deliverables

  • Customers videos & pictures at home

  • Best practices of merchandising

  • Top of products matching better users’ insights

CHALLENGE

How much the website is performing regarding the  User Experience

CON EL EQUIPO DE SPOTAHOME, ES

;

Approach

  • On-line interviews exploring user journey and testing websites
  • Mix of nationalities and destinations

Deliverables

  • Hits & pain points of the User Journey

  • Scenarios of uses

  • Unmet needs according to uses segmentation

  • Benchmark competition best practices

CHALLENGE

Catch perceptions & believes of Spanish people towards vegetal fooding

With SPRING & CO, FR

;

Approach

  • Focus groups with different age targets, all vegetal oriented in their alimentation

Deliverables

  • Consumer Insights to step into vegetal

  • Best practices of brands @ retail

  • Innovation axes to explore to create new products