CREATIVE2VALUE enjoy working with…
CHALLENGE
Reach a deep understanding of home cleaning habits at Spanish homes

with Interactive MR Research, IT
Approach
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Shopping at retail channels
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In-home uses scenarios
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Focus groups
Deliverables
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Customers videos & pictures at home
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Best practices of merchandising
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Top of products matching better users’ insights
CHALLENGE
How much the website is performing regarding the User Experience

CON EL EQUIPO DE SPOTAHOME, ES
Approach
- On-line interviews exploring user journey and testing websites
- Mix of nationalities and destinations
Deliverables
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Hits & pain points of the User Journey
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Scenarios of uses
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Unmet needs according to uses segmentation
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Benchmark competition best practices
CHALLENGE
Catch perceptions & believes of Spanish people towards vegetal fooding

With SPRING & CO, FR
Approach
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Focus groups with different age targets, all vegetal oriented in their alimentation
Deliverables
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Consumer Insights to step into vegetal
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Best practices of brands @ retail
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Innovation axes to explore to create new products