User Centric Research for an impactful Experience
People won't remember what you said or did, they will remember how you made them feel - Maya Angelou
User Experience

Product Performance

Branding
Agile & effective research thanks to mix of techniques
Combining techniques to go for the best of each projectCollective intelligence
⊕ To explore the ecosystem of User eXperience going further rational feedback by testing, maping and ideating new strategies

Focus Group gathering several Users, Moderation with rational (tell me…) and irrational (imagine…) techniques to allow participants to express as much as possible about the issue
One-to-one feedback
⊕ To probe deeply into User eXperience face-to-face to assess satisfaction of use and identify loyalty drivers

A face-to-face interview to delve deeper into a person’s circumstances, her reasoning process… understanding how she acts, what impacts her, what incentivizes her, if she’s satisfied or not
On line follow-up
⊕ To catch key moments in the User’s real life through its own eyes identifying WOW moments and potential frictions

On-line communities where Users report how they choose, compare, make use of the product/ service uploading comments, photos and videos to a on-line dedicated platform