We are your
qualitative research
partner in Spain
We help teams to catch powerful insights from User Experience We are User and Market Research experts We are Design Thinking certified We work from a cross-cultural perspective We deliver plug & play reports
People won’t remember what you said or did, they will remember how you made them feel
Maya Angelou
What do we do?
We deliver powerful insights from User Experience to help your teams make more user-centric decisions
Customer
Experience
Understand your targets needs & their decision making process
Brand &
Positioning
Clearly convey your brands’ values and uniqueness regarding competition
Products &
Services strategy
Meaningful organization of your portfolio to address your targets' needs
Design thinking
facilitation
Group sessions to unlock user empathy among your teams for them to ideate creative solutions
How do we do?
We design agile & creative research methods inspired by qualitative fundamentals by bringing together
The power of collective intelligence
Focus groups
Workshops
On-line communities
In-store shopping sessions
Concept testing
User interviews
Ethnography in-store / at home
Customer journey
Empathy map
Bulletin diaries
Usability tests
The accuracy of individual feedback
Framing it all in your market ecosystem
Benchmark of best practices
Competition analysis
Interviews of relevant stakeholders or experts
What makes us singular?
Claudie Corniguel
Starting as a freelance researcher, Claudie went on to set up her own company in 2008. 20 years delivering qualitative market & user research, asking the right questions to the right people at the right moment of their journey, always from a customer perspective
On top of these soft skills, Claudie enrolled at Ideo U, Stanford University, achieving both certificates, Foundations in Design Thinking 2017 and Human-Centered Insights 2024
Creative2Value was lucky to work with:
