We are your
qualitative research
partner in Spain

We help teams to catch powerful insights from User Experience       We are User and Market Research experts        We are Design Thinking certified        We work from a cross-cultural perspective        We deliver plug & play reports       

People won’t remember what you said or did, they will remember how you made them feel

Maya Angelou

What do we do?

We deliver powerful insights from User Experience to help your teams make more user-centric decisions

Customer
Experience

Understand your targets needs & their decision making process

Brand &
Positioning

Clearly convey your brands’ values and uniqueness regarding competition

Products &
Services strategy

Meaningful organization of your portfolio to address your targets' needs

Design thinking
facilitation

Group sessions to unlock user empathy among your teams for them to ideate creative solutions

How do we do?

We design agile & creative research methods inspired by qualitative fundamentals by bringing together

The power of collective intelligence

Focus groups
Workshops
On-line communities
In-store shopping sessions
Concept testing

User interviews
Ethnography in-store / at home
Customer journey
Empathy map
Bulletin diaries
Usability tests

The accuracy of individual feedback

Framing it all in your market ecosystem

Benchmark of best practices
Competition analysis
Interviews of relevant stakeholders or experts

What makes us singular?

Claudie Corniguel

Starting as a freelance researcher, Claudie went on to set up her own company in 2008. 20 years delivering qualitative market & user research, asking the right questions to the right people at the right moment of their journey, always from a customer perspective

On top of these soft skills, Claudie enrolled at Ideo U, Stanford University, achieving both certificates, Foundations in Design Thinking 2017 and Human-Centered Insights 2024

Creative2Value was lucky to work with:

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