Products &
Services strategy
Challenge
How to help a Fashion player’s teams to design most attractive collections?
Methodology
- Focus Groups: Customers
share how they choose and
purchase their clothing
- Product testing: Client’s teams
co-moderating the session
showing new clothing
Deliverables
List of must-have & nice-to-have in the researched product category
1 performing card for each tested product
Benchmark of best practices of competitors
