Brand &
Positioning
Challenge
Explore new purchasing habits of fresh & non-fresh food. Focus on how Proximity is key and impact on Brand image
Methodology
- Individual pre-task to explore
new purchasing habits by product
category
- Focus group to test new stores
concept & brand image perceived
by customer profile
Deliverables
Identification of loyalty drivers by product category across the Customer Journey
Benchmark of best practices of competitors performing in Proximity purchases
Inputs to design a new store concept & brand positioning focused on Proximity Purchases
