Claudie

French native Qualitative Researcher

in Madrid, Spain
since + 20 years

After living in France, Latam and quite a few travels around, Spain definitely became my new home in 2001

Passion for Research,
Passion for Spain

Since I was a teenager, I’ve always wondered about how people think and make their decisions. Not too far away working as a Qual Researcher and Insight Analyst!

Most of my energy serves cross cultural teams, mostly French and Spanish. I do my best to highlight synergies and best practices from both cultures.

3 words defining me

User centric
mindset

Visual
thinking

Systemic
vision

From market research to user research

2001

Claudie landed in Madrid, started
working as a freelance researcher for
international agencies

2008

Creation of Creative2value to consolidate
experience & knowhow across research

2017

Acquiring new skills at Ideo U, Stanford University to extend scope of collaborations

Present

She helps local start ups teams on top of international institutes & brands.

Human Centered Design

Human Centered Design

2017

Foundations in Design Thinking
3 new top skills:
  1. 360º immersion in User’s world
  2. Power of outliers
  3. Prototyping ideas to fail forward earlier

2024

The Human-centered design certification
3 new top skills:
  1. Data analysis to fuel innovation
  2. Human-centered mindset on top of data
  3. Data visualization to perform storytelling

Projects

Customer
Experience
Brand &
Positioning
Customer
Experience
Brand &
Positioning
Products &
Services strategy
Design Thinking
facilitation
Products &
Services strategy
Design Thinking
facilitation
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